Cookie Policy

Last Updated: May 2, 2026

1. Introduction

Welcome to pizzaluce-delivery.click, operated by Pizza Luce ("we," "us," or "our"). This Cookie Policy is designed to help you understand what cookies are, how we use them on our website, and what choices you have regarding their use. We are committed to being transparent about our data practices and respecting your privacy rights under applicable United States law, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act governing consumer protection and unfair or deceptive trade practices.

This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, both available on our website. If you have any questions about how we use cookies, please contact us using the details provided at the end of this policy.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website operators to make websites work more efficiently, improve user experience, and provide reporting information to site owners.

Cookies are set by either the website you are visiting (known as "first-party cookies") or by third-party services operating on that website (known as "third-party cookies"). Cookies can be either:

  • Session Cookies: Temporary cookies that exist only during your browsing session and are deleted when you close your browser.
  • Persistent Cookies: Cookies that remain on your device for a set period of time, or until you delete them manually, even after you close your browser.

In addition to traditional cookies, we may also use similar tracking technologies such as:

  • Web Beacons (Pixel Tags): Small transparent images embedded in web pages or emails that track user behavior and interactions.
  • Local Storage: A browser feature that allows websites to store data locally on your device, similar to cookies but with greater storage capacity.
  • Scripts: Pieces of code that execute in your browser to collect data or enable website functionality.

3. How We Use Cookies

At Pizza Luce, we use cookies for a variety of important purposes, including:

  • Ensuring the essential functionality of our website and online food ordering system
  • Remembering your preferences and settings to personalize your experience
  • Analyzing how visitors use our website so we can improve our services
  • Delivering relevant advertising about our food offerings and promotions
  • Measuring the effectiveness of our marketing campaigns
  • Maintaining the security of your account and our platform
  • Processing your online food orders and payments securely

4. Types of Cookies We Use

We categorize the cookies we use into four main types:

4.1 Essential Cookies

These cookies are strictly necessary for our website to function properly and cannot be disabled without significantly affecting the usability of our site. They are typically set in response to actions you take, such as logging into your account, adding items to your cart, or completing an order. Without these cookies, services you have requested — such as placing a food order — cannot be provided. These cookies do not store any personally identifiable information.

4.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to count visits, identify traffic sources, and understand which pages and features are most popular. This information helps us improve the way our website works and enhance the overall user experience. The data collected is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website.

4.3 Functional Cookies

These cookies enable enhanced functionality and personalization on our website. They may be set by us or by third-party service providers whose services we have integrated into our pages. Functional cookies may remember your location for delivery purposes, your preferred language, your saved delivery address, or your previous order history. If you do not allow these cookies, some or all of these features may not function properly.

4.4 Advertising and Targeting Cookies

These cookies are used to build a profile of your interests and show you relevant advertisements on our website and on other websites across the internet. They track your browsing activity across different websites, applications, and devices. These cookies are placed by our advertising partners and work by uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising, though you will still see ads — just not personalized to your interests.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies currently used on pizzaluce-delivery.click:

Cookie Name Provider Purpose Type Duration
_session_id Pizza Luce Maintains your session state while you browse and order on our website Essential Session
cart_token Pizza Luce Preserves the contents of your shopping cart between pages Essential 2 weeks
auth_token Pizza Luce Keeps you logged in to your Pizza Luce account securely Essential 30 days
csrf_token Pizza Luce Protects against cross-site request forgery security attacks Essential Session
cookie_consent Pizza Luce Records your cookie consent preferences Essential 1 year
delivery_address Pizza Luce Remembers your saved delivery address for faster checkout Functional 90 days
user_preferences Pizza Luce Stores your dietary preferences and customization choices Functional 1 year
location_data Pizza Luce Stores your approximate location to show relevant menu items and delivery zones Functional 30 days
_ga Google Analytics Registers a unique ID to generate statistical data on how you use our website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID to generate statistical data on how you use our website. Stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used to throttle request rates to Google Analytics servers, limiting data collection on high-traffic sites. Analytics 1 minute
_ga_[ID] Google Analytics 4 Collects data on the number of times a user has visited our website, including dates of the first and most recent visit. Used for campaign measurement. Analytics 2 years
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using our services. Tracks ad click conversions. Advertising 90 days
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Advertising 90 days
_fbc Facebook / Meta Stores the last ad click in order to attribute website visits to Facebook advertising campaigns. Advertising 90 days
IDE Google DoubleClick Used by Google DoubleClick to register and report website user actions after viewing or clicking one of the advertiser's ads. Advertising 1 year
NID Google Registers a unique ID that identifies a returning user's device. Used for targeted advertising. Advertising 6 months

Note: This table reflects the cookies in use as of May 2, 2026. The specific cookies used may change as we update our website and services. We recommend reviewing this policy periodically.

6. Third-Party Cookies and Services

In addition to our own cookies, we permit certain trusted third-party service providers to place cookies on your device when you visit our website. These third parties provide services such as website analytics, payment processing, advertising, and social media integration. We do not have direct control over the information collected by third-party cookies. Please refer to the respective privacy policies of these third parties for more information:

7. How to Manage and Control Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in several ways:

7.1 Cookie Consent Banner

When you first visit pizzaluce-delivery.click, you will be presented with a cookie consent banner that allows you to accept or decline different categories of cookies. You can change your preferences at any time by clicking the "Cookie Settings" link available in the footer of our website.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is being set. The method for doing this varies by browser. Please refer to your browser's help documentation for guidance:

Please be aware that if you restrict or block cookies through your browser settings, some features of our website may not work as intended.

7.3 Opt-Out Tools for Advertising Cookies

You can opt out of interest-based advertising from specific providers using the following opt-out tools:

7.4 Mobile Device Settings

If you access our website via a mobile device, you can limit interest-based advertising through your device's settings:

  • iOS: Go to Settings → Privacy & Security → Tracking, and toggle off "Allow Apps to Request to Track." You may also enable "Limit Ad Tracking" in Settings → Privacy → Advertising.
  • Android: Go to Settings → Google → Ads → Opt out of Ads Personalization.

8. Impact of Disabling Cookies

While you have the right to disable or restrict cookies at any time, doing so may have a significant impact on your experience when using pizzaluce-delivery.click. Specifically:

Cookie Type Impact If Disabled
Essential Cookies The website may not function at all. You will be unable to add items to your cart, log in to your account, or complete a food order. These cookies cannot be disabled without breaking core website functionality.
Functional Cookies Your saved preferences, delivery addresses, and dietary choices will not be remembered. You will need to re-enter this information each time you visit our website.
Analytics Cookies We will be unable to understand how visitors use our website, which may reduce our ability to improve our site and services. Your visit will not be counted in our statistical reports.
Advertising Cookies You will still see advertisements for Pizza Luce and other brands, but they will not be tailored to your interests or browsing behavior. Your online ad experience will be less relevant.

9. Your Privacy Rights Under U.S. Law

Depending on your state of residence, you may have certain rights regarding the personal information collected through cookies. Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the right to:

  • Know what personal information is collected about them, including through cookies
  • Know whether their personal information is sold or shared, and to whom
  • Opt out of the sale or sharing of their personal information for cross-context behavioral advertising
  • Request deletion of their personal information
  • Correct inaccurate personal information
  • Not be discriminated against for exercising their CCPA/CPRA rights
  • Limit the use and disclosure of sensitive personal information

Please note that some of our advertising and analytics cookies may involve the "sale" or "sharing" of personal data as defined under the CCPA/CPRA. California residents may opt out of such activities by using the cookie controls described in Section 7 of this policy, or by submitting a request via the contact details below.

Other U.S. states, including Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Texas (TDPSA), have enacted similar data protection laws that may grant you rights regarding cookie-based data collection. We are committed to honoring these rights to the extent applicable.

10. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not wish to be tracked. Currently, there is no universally agreed-upon standard for how websites should respond to DNT signals. As a result, our website does not currently respond to browser DNT signals. However, you can use the cookie management tools described in Section 7 to control tracking on our website.

11. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children through cookies or any other means. If you believe we have inadvertently collected information from a child under 13, please contact us immediately using the details below and we will take prompt steps to delete such information.

12. Changes to This Cookie Policy

We reserve the right to update or modify this Cookie Policy at any time to reflect changes in our practices, the cookies we use, or applicable legal requirements. When we make changes, we will update the "Last Updated" date at the top of this policy and, where required by law, notify you by email or through a prominent notice on our website.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of pizzaluce-delivery.click after any changes to this policy constitutes your acceptance of the revised terms.

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Pizza Luce

We aim to respond to all inquiries within 30 business days. If you are a California resident exercising your rights under the CCPA/CPRA, we will respond within the timeframes required by law.


This Cookie Policy was last reviewed and updated on May 2, 2026. Pizza Luce — Delivering great pizza right to your door.